Cayman Web Design | Technology Oriented, Customer Focused
Designing a website is a fusion of the client’s preference and taste with the developers knowledge of function, navigation and usability. When the objectives of the website are clear and have a long term goal - then the chances of the two agreeing on the design elements will probably meet and match. The development process is made easier for both parties. It is imperative that both client and developer are on the same page when it comes to design.
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If a client wants a website designed with no clear cut objective then issues will arise from both ends. If a developer has not had years of experience in web designing and just does everything that the client wants - that becomes an issue with the users. Its never a good thing to have issues with users because they are the ones who use the website. Users intuitively know where design elements are supposed to be and if the design does not meet user expectation, it is very easy for the user to just click off the website and proceed to the million other websites that can cater to their needs. It is very important to always take into consideration that there are already existing web design elements that have been tried and tested for almost a decade. Using the existing design principles make the website more effective in engaging users to use your service or buy your product. |
Web design Standards and Best Practice |
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| Web design takes years to perfect and people go to school for four years to understand the hardware & software considerations as well as programming language. Here are some of the more obvious standards and best practices to understand when developing your website design. Since this page is intended for prospective clients, we have removed the technical aspects of web design standards. |
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User-Centered Design - providing a great experience for users is an ongoing process and something that evolves through time. Just remember this when you are helping build your website: because you helped build it, you will forget how other users might view it. Make sure you get someone who is less inclined to know about navigating websites and ask them to test your website before launching. In that way you can atleast understand where they could get lost and create a solution before it becomes an issue. |
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Navigation - There are three questions to ask yourself when you are creating the website menu: where am i? where have i been? where can i go? If these questions are answered throughout your navigational experience then you are doing a great job. Of course this does not apply to smaller websites but usually to websites who have more than 50 pages. Make sure that your navigation bar is placed on the same module on every page so that users will automatically know where to look. A horizontal menu bar is preferred over verticals ones. |
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Page Content - Even if you have a great page design, it is your content that will keep users clicking to the next page. Make sure your pages are easy to scan as users do not read online. They merely scan from memory so make sure that you use fonts that are easy to read on backgrounds that are not distracting. |
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Use Text-Links - when necessary so that users can just click on to the page they are looking for. Aside from using your navigation bar, you can also use your page content as a linking tool. |
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Company Branding - since you are building your website to enhance your company’s products and services, it is very important to have consistent branding on all your pages. Make sure the colors and fonts that are used on the website are the same as the ones used on offline marketing efforts. |
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Language - In order for a user to click on any menu item or link, they must understand what it is first. Avoid using creative language on your website links or menu items. Use descriptive text that clearly defines the destination of the ‘click’. |
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